Rob Oresteen

 

    1.  Keyword discovery. Define your keywords. As photographers, pair your home town with that of “photography”, “photographer”, and “wedding” if it’s appropriate. Check with this free keyword tool for major keywords in your area.

2. Type in your keyword to see who ranks on the first page of Google. Run back link checks for each of those sites at Google and Yahoo by inputting “link:website”. Save all those pages and contact each web master and request a link exchange. There will some duplicates in these lists due to multiple postings from blogs and what not.

3. Create a “link to me/us” page so that other web masters know exactly how to link to you.

For instance: Chicago Wedding Photographer – Rob Oresteen Photography shoots freestyle and journalistic wedding photography. We also do family, business head shots, seniors, glamor & pet photography.

Your code should look like this and placed inside a box – made from a table:

<a href=http://robofoto.com>Chicago Wedding Photographer</a> – Rob Oresteen Photography shoots freestyle and journalistic wedding photography. We also do family, business head shots, seniors, glamour & pet photography.

Notice the anchor text is placed in between the <a></a> anchor tags, followed by your web site’s description.

Encourage your link partners to write 2-3 sentences about themselves and their business. Text is good and will help make your links page into something Google can crawl and index. We want more text than not.

4. Find three keywords you would like to optimize for. It may only take 20 – 30 links to dominate a phrase in your market. Once you rank for a keyword, then optimize for another and so on. In smaller markets or really niche markets, it may only take a good page or two from your web site to rank for it. Keywords early and often. Do not overdo this. Write naturally and mention what you do – town name wedding photography, town name family photography, etc.

5. Feel free to put 200 – 300 word description of you and your business on your home page. It’s not critical, but will help Google solidify that you are the web page they will refer to when your keyword is searched. Also, it lets your visitor know something about you that pictures just can say.

6. Create a Site Map. This will be a simple page that displays links to every page in your web site. Use anchor text to link back to all these pages. By having a site map, you ensure that the Google spider can get to all of your pages in your site and properly index them.

7. Link Bait. This is information the form of pictures, video, PDF’s or plain text that attracts people to your site. If it is compelling enough, people may start referencing your site on their web sites which provide free traffic and may help with search engine rankings.

This is more than enough information to get your page to the top in Google. It will take time but will be worth it when your phone always rings. I’m always available to answer questions. If you have a budget to get your site ranked, we can talk about further consulting.

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