Rob Oresteen

Well, a couple of years ago it was easier to rank in Yahoo and MSN than it was in Google. Lately, Yahoo has been going through some over hauls of their engine…results are not always constant or reliable.

MSN, now MS “Live Search” and Yahoo still trail by a wide margin 2/1 or 3/1 who ever you want to believe of total search volume than Google.

Pretty much, fundamental SEO will work for all three but it’s too much for me to keep up on. If you can find a way to consistently rank for these two engines then go for it. A great place to start is to check out http://www.searchenginewatch.com, run by a guy named Danny Sullivan. Good guy, a lot of stuff there…if there is any one spot on the net that is a resource for all things search engines, this is it.

What I think is a better use of time than trying to rank on struggling engines like MSN or Yahoo, is to download Jack Humphrey’s Web 2.0 Black Book. Google it. It’s the best introduction to getting targeted traffic, regardless of where it comes from. We are too often brain washed that the majority of targeted, paying customers come from Google. Not. Don’t rely on Google, specifically your particular Google rankings, as the sole source of online leads and hopefully revenue.

****** Google does not love you! ******

Google only loves those who type in their search boxes and those who pay them money. Your rankings can last forever or drop tomorrow. Their is no guarantee. That’s why you need a broad base of linking, PPC, link bait, etc., if you are to have “auto-matic’ customers coming in from the net.

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Baldini and Vandersluys Niagara Falls Ontario Wedding and Portrait Photographers

admin — Wed, 20 Feb 2008 17:53:05 +0000

Niagara Falls Ontario Wedding and Portrait Photographers

Baldini and Vandersluys Photographers are international portrait and commercial photographer based in Niagara Falls, Ontario Canada.

We specialize in portraiture, but also covers event photography, wedding photography, elopements, commercial photography, maternity photos, pet portraits, fashion photography, glamour photography, destination weddings, and family and children portraits.

Our style is mainly photojournalism, and we believe that the photojournalistic style is the key to good storytelling in our work. We are based in Niagara but also serve, St Catharines, Niagara On The Lake, Welland, Fonthill, Pelham, Jordan, Virgil, Thorold, Fort Erie, The GTA, Hamilton, Buffalo, Niagara Falls New York, Lewiston, Youngstown, Grand Island, Western New York, and surrounding Niagara region. We have covered weddings and events nationally and internationally, including St Lucia.

Find out why savvy Brides and Moms choose award winning, Master, Craftsman Photographers, Baldini And Vandersluys as ‘Niagara Falls most trusted Wedding and Portrait Photographers’.

Members of the Professional Photographers of America.

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A simple trick to increase traffic from YouTube

admin — Mon, 18 Feb 2008 21:26:31 +0000

When you add your video’s description in the “About” section, place the complete URL, http://yourwebsite.com, as the first thing in the box. Space down one or two times then add your description. Your web page link will always be in view and ready to be clicked.

I even saw one guy have an arrow point at it at the end of his video to “click here”.

Smart.

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Web 2.0 Do It Yourself Viral Video Submissions

admin — Mon, 18 Feb 2008 15:56:47 +0000

Here is a do it yourself guide to promote your video:

Make a Camtasia, Pro Show Gold, or Animoto (just $3.00!) “video”. These do not have to be works of art for rankings but should be nice as they are resumes of your work all over the net.

Upload to 5-6 major video sharing sites. I will have a list up at this blog later on this week.

When you upload - be sure to title your video with a relevant keyword title.

This way your name, your brand gets maximum exposure time and again on the net along with your specific keywords.

There usually is a “description” box to fill out. ***KEY*** Make your first entry “http://yourpage.com”. Not “www.yourpage.com”. Why? Because some sites will nor make that link hyper unless the full url is there. Always add the “http://” portion.

Now skip a space or two and write a brief sentence or two about you and the studio. Give them a reason to click over to you in 2 sentences max. Don’t write a story. Brevity is king here. And add some keywords, no more than 6, after your description. Don’t stuff this bow like some of you tried with your link descriptions!

Select appropriate category - sometimes there isn’t one so select “general” or what not.

Upload. In about 6-12 hours check for keyword rankings in Google. You may show up page one. If not give it a day or so.

The second part: Web 2.0 promotion. You are signed up at 6-10 social book marking sites by now, right?

OK - get the actual URLs of your video’s address at each website and put it in a Word document. You are going to promote one or two URLS at your book marking sites.

For instance, “www.youtube.com/your-video-string” will be the web “page”, “article”, or “story” you mark at your sites. Don’t do all of the video sites at a single bookmarking sites because you are kinda spamming at that point - just one or two and you are in good graces. Write nice descriptions - cut and paste a promo piece or something about yourself, family, studio what ever. Remember, Google will eventually crawl your words so keep that in mind. Concise, keyword included, not keyword stuffed is good.

If you have a blog, take all of your video URLS and make a post. Place them in the body of your post and then write a headline for the title that is your name + keywords in the form of a short sentence:

“Rob Oresteen - Chicago Wedding Photographer”

When you post to your blog, you activate the blog’s pinging mechanism which essentially contacts RSS pining services which “syndicate” your blog post to literally thousands if not millions of other potential RSS readers and blog aggregators like Technocrati and what not. This is why a good headline is key. You never know when someone finds your post and runs with it. See Steve Holby’s post about his “Laser Video” on YouTube. No a whole lot of action at first then all of a sudden it exploded to over 10,000 views. Just one good mention on a heavily trafficked site and your blog post or video submission can go viral.

Have your friends, family, and business associates take a minute or two and mark your video urls as well.

That’s it. Once your videos are posted, blog about them and post them at social book marking sites. Rinse repeat..

Other things to do…make multiple videos targeting multiple keywords and niches within your business. The possibilities are endless.

Oh one last cool thing..search at YouTube for a key term of yours. See what the #1 video is. Make a video in response to that and it will get included with that video’s traffic! Depending on how many other people have done responses to it, it may just come up right along side it. Heck, try responding to other things that are close in topic. It doesn’t hurt to have your video pop up as much as possible. I do not know if the other sites are doing this as well - I sure some are or will in the future.

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